Humphrey Farms, a family owned organisation established for over 90 years has rebranded to Hazeley Group to signify the new, exciting developments for their businesses. The Humphrey Farms legacy, ethos and experience will still be very much present in this new chapter for the company. The new brand brings alignment to their subsidiary brands Hazeley Developments and Hazeley Enterprise Park, and future-proofs any new opportunities for the group.
Always prioritising the long-term growth and stability of the business, the rebrand was undertaken to precipitate the new redevelopment plans for its home, Hazeley Enterprise Park. Working with Think Creative, Hazeley Group have developed the brand to centre around the idea of ‘Cultivating Excellence’. This idea flows throughout the brand architecture and mirrors the unwavering commitment of the organisation to giving 110% effort in all they do both past and present, from farming and developments through to customer service.
The corporate branding for the group also feeds into the new brand identity for Hazeley Enterprise Park. A new website and visual identity has been carefully crafted to give our tenants and visitors a consistent experience that blends effortlessly with our new high-quality development and complements the surrounding area of the park.
The rebrand marks an exciting new chapter for the organisation, allowing them to combine the experience, expertise, and exceptional service to acquire and develop spaces to an outstanding quality that inspire and empower their customers.
